Why We Managed Deel's Salesforce Org from $5m to $50m ARR

The thing about hypergrowth is your needs change Quarter to Quarter. Contractors are the only resource model flexible enough for the situation.

client

Deel

industry

SaaS

year

2022

services

Salesforce Consultants

In 2021, Deel saw a jump in ARR from $4m to $50m as they increased headcount an astounding 404% YOY (growing to 775 employees). Fresh off their $400m Series D, Deel partnered with FoundHQ through this period of rapid growth to help extend the core GTM Systems infrastructure and maintain a premier user experience for Reps in Sales and Support.

Around this time in any company's growth, you begin to outgrow the initial functionality of your CRM. The team has grown, processes evolve, new products and pricing structures exist etc. and it's important to take a holistic look at how you're using Salesforce. But it's an especially hard time to hire FTEs - because what you need today is different than what you need 6 months from now when growing at this rate.

In partnership with, Deel’s Director of Revenue Operations, we started with an extensive discovery process to evaluate near-term needs, mid-term priorities, and long-term objectives for Salesforce. Next, we explored the challenges associated with trying to find a single Salesforce Consultant who had all the skills they needed. Then, we put together the resource plan and began identifying a flexible team of Freelancers who could build, maintain and optimize.

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Outcome

FoundHQ stood up a team of 4 Freelance Consultants consisting of: Salesforce Technical Architect; Revenue Operations Consultant; Salesforce Developer; Sr. Salesforce Administrator

Contractors Hired
4
Product Areas
2
Length of Partnership
11 months
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