How We Scaled AuditBoard's Fractional GTM Systems Team

We onboarded 7 GTM Systems Contractors, including specialists in Sales Cloud, CPQ, Marketo, Tableau, and Deal Desk.

client

AuditBoard

industry

SaaS

year

2023

services

GTM Team Building

Salesforce Consultants

Similar to many high-growth SaaS companies, AuditBoard's needs were continuously changing throughout the 1.5 years they've partnered with us. It's also why AuditBoard has remained a happy customer since the beginning. The flexibility of our resource model has allowed AuditBoard to engage with different Contractors, at different times, for different projects.

Beginning in December 2021, AuditBoard had just hired a Director of Revenue Systems along with 1 existing Salesforce Admin. They simply didn't have the bandwidth needed to support GTM Systems initiatives as they scaled up to $150m ARR. Over the next 2 years, they constantly needed to fill in gaps across the org with a prioritization on flexibility - the ability to scale up and down, as needed.

The focus of these resourcing strategy was on Fractional Consultants - while we have helped AuditBoard hire 7 Contractors, each of them averages only 10 hours per week. The entire approach was about identifying highly specialized resources with precision - the team included CPQ Admins, a Marketo Admin, Tableau Developers, and a Deal Desk Analyst.

Outcome

This has been one of the more comprehensive engagements to date for us. We have helped fill in gaps across every area of the GTM Tech Stack and begun helping to scale the full-time team, starting with Deal Desk.

Contractors Hired
7
Product Areas
5
Length of Partership
2+ years
next projects
next projects
next projects
next projects
next projects
next projects